Greetings Classy People,
A men’s physical appearance looks sophisticated by an elegant dress code which is a suit. No matter where the man is from, he will wear a suit to obtain the ultimate satisfaction of elegance.
Examining such a topic in Morocco could only be conceivable with Federico Banzola.
Born and raised in an Italian French household, Italians receive an absolute rule from childhood of seeking to differentiate themselves within one’s family and go through the dress code to display the distinction. Therefore, Italians consider the garment as an extension of their personality.
The suit, the European refined masculine piece, is specifically famously made by an Italian or a British tailor.
The English make it for the Gentleman to blend into the mass, without seeking to be noticed, except by the quality of the fabric, while the Italian offers a cut to expose the Gentleman by creating curves rather than angles with a slighter fit jacket, and a softer jacket shoulder which is similar to the manner of a Ferrari, more definition means muscular.
In short, the English suit ensures wider than the physique of the man, a perfect fall, while the Italian seeks to create curves even if the man doesn’t own them.
Blessed with his innate talent, Federico established the BANZOLA house after a long experience within the Francesco Smalto house, then moved to Morocco the instant he felt the prominent potential of an elegant clientele.
Federico discusses that in Morocco, a bit like in England, clients request well-defined codes according to their work, hierarchy, and the status of being the groom or the guest at a wedding. Moroccan men dress particularly for the occasion.
For example, coming across a banker in Milan with a thick blue striped suit and a tangy orange tie is common, but Moroccans follow certain different etiquette.
Let us recall a universal truth of the vast majority only wearing suits in a precise framework. Federico adds that Takchitas are sublime garments, but Moroccan women don’t wear them while dinner outside, even in a fancy ambiance. Therefore he believes it is also valid in a way for the suit.
Men wear a suit when the decorum imposes it, at a business meeting, to show seriousness at an event or even unity with all the other men during a specific circumstance.
From Marrakesh to Casablanca, Federico draws different paths for the BANZOLA house within Morocco.
He realized that Marrakesh is either artistically oriented or attracts men passing through who wishes to take advantage of their stay by requesting a unique handmade piece, a translation to the pleasant memory of holidays.
While Casablanca is more Business instructed, men request a suit for work and weddings, such solid purposes of the BANZOLA house.
Federico implants efforts in every BANZOLA suit by working on the sketches, the choice of fabrics, the design, and the supervision of the catalog. He also launched the online store to allow men from different cities to discuss their requests before arriving at the workshop.
BANZOLA suits gained ultimate popularity among Moroccan men because Federico stayed faithful to the principle of a luxurious tailoring house with no exaggerating prices.
The alterations and measurements, the preservation of the art of tailoring, and the delivery of a suit are primary services at BANZOLA.
Federico has a philosophy related to Sartorial love, the golden age of master tailors, and their unparalleled service.
He accompanies the man in each stage of life, wearing a BANZOLA suit for a job interview or during D-Day when he says yes for life to his wife.
When a community of elegant men in Morocco would share affluent conversations, Federico would articulate Pleasure, Investment, and Loyalty.
Pleasure begins by offering real-time to the wardrobe, taking adequate time to get advice, appreciate, and finally try before purchasing because what a man is wearing is neither more nor less than his second skin.
Investment because buying clothes with a calculator in the hand falses all balances, only shopping while a promotion or a sale is never bright for the wardrobe. Suits are like good wine.
Loyalty is a matter of masculine elegance. It is a centuries-old tradition to have habits at the same tailor. Moreover, for the anecdote, Federico hears his customers while on the phone not indicating that they are at a shop but saying: « I’m at MY tailor »!
He feels an honor that only the Houses of tailoring would understand.
A man with habits is powerful. The BANZOLA workshop would recognize a loyal man because he is not Mr. X.
