Hello Classy People,
I’m still on the approach of reconnecting with life, so what is a better day to write than the day where the world is focusing on celebrating love?!
Whether it’s through the red color almost occupying every public space’s decoration or posts on social media, both virtual and real-world are showering your environment with love on the 14th of February.
Valentine’s day, as one of the heritages of countries within a Christian background, or LOVEDAY as an international reason to celebrate something beautiful, the 14th of February is standing strong despite people who believe it’s a capitalist complot.
I love today because it stands on celebrating love and lovers, then also it’s the red curtain that officially reveals my birthday’s week!
I believe no power is empowering more than love. It’s the source of respect, confidence, relationships, happiness, and the list of intense, powerful words. So, where is the bad about consuming a day celebrating it, even if it feeds the global capitalism cash flow?
Morocco is a country that has always been familiar with love, the feeling, but Valentine’s day has never tattooed our cultural calendar.
The Internet has mainly contributed to making a global village out of this world, so every country’s cultural behaviors started to blend in with the other.
People from all over the world are curious about one another to the extent of adopting each other’s conduct.
Moroccans are no exception, so it has been a few years that Valentine’s Day is celebrated openly by hotels, restaurants, and people.
More Moroccan couples are outside taking a romantic walk by the beach, having a diner under candle lights, or exchanging gifts in the car during the 14th of February. Therefore, local brands are adjusting their marketing to the consumer’s mood, and Bimo is ahead in such a race.
The Moroccan industrial biscuit factory BIMO was founded in 1981 and has created a list of cookies known by every growing kid in Morocco, especially MERENDINA.
Every Moroccan kid has tasted Merendina at least once, but not so many Moroccan kids have tasted a hug of love within their families.
Is it because Moroccan families are conservative when expressing their love feelings?
No, it’s because we have allowed a Hchouma culture to take over us, so as a consequence, many Moroccans have no idea how to communicate love and express their feelings.
Merendina comes out with a brilliant marketing idea this year to launch a limited edition of packaging with some common Moroccan love quotes accompanied by some illustrations.
I was exceptionally surprised by some disagreeable reactions to this campaign because it touches on the purity of our upbringing as Moroccans, and I’m equally surprised to see how it instantly went viral on social media.
A picture of a Hanout (A small grocery shop that provides essentials) putting a written note on a Merendina’s box refusing to sell the product because he disliked the campaign is not surprising, but SHOCKING!
It is not Merendina’s first time celebrating Valentine’s day! Does anyone remember its collaboration with Raibi Jamila and how love flew in the air while their dates?
I was on the phone with my cousin yesterday, and we brought the topic up for discussion, so we thought of the brilliance blessing owned by the Merendina’s marketing team, and what if they planned everything to provoke such a trendy wave?
After all, whether it’s in the virtual or the real world, the Moroccan majority agrees that nothing is wrong with the campaign and bought Merendina to show LOVE to their favorite Moroccan snack.
And I’m, obviously, one of them because it’s all about LOVE!
Happy Valentine’s Day! May you read about the story of Valentine if you haven’t yet, so you have an idea about the seeds that grew into celebrating today!
Lovers are who decide to feed their souls with love. A lover is a giver, a lover is good to his loved ones, and a lover is the healthiest remedy to every suffering crisis.
