The Lokai bracelet symbolizes the circle of life and holds opposite elements inside two of the beads. One bead contains mud from The Dead Sea, the lowest point on earth, while the opposite bead contains water from Mount Everest, the highest point on earth. Joining this circle means « believing in balance ». When you’re on top, stay humble and when you hit a low, stay hopeful.
The concept is grabbing people’s attention and, with a little incentive from the brand, people seem to be connecting through social media, taking pictures of their bracelets everywhere and posting them on Instagram or Facebook. In the current world of disbelief, the message appears to be worth it.